Zombies, Run!

PRODUCT

Zombies, Run!

Six to Start is a London-based company specialising in fitness, gameplay, and storytelling. They’ve co-created Zombies, Run!, the world's bestselling smartphone fitness app with four million players, and The Walk, the first smartphone fitness game funded by the UK's Department of Health.

How Zombies, Run! changes Physical Activity behaviors

Feedback

TACTICS

Feedback

Feedback entails providing qualitative or quantitative information about a behavior's performance or consequences. Performative information might include data on how a person's current diet tracks with nutrition recommendations or how their home power consumption compares with nearby households.Feedback on outcomes may include information about relative cancer risk based on current lifestyle factors or calculated net worth in 20 years based on the person's current savings rate and investment returns.‍

PAPERS

Exergame Apps and Physical Activity: The Results of the ZOMBIE Trial, Do Physical Activity and Dietary Smartphone Applications Incorporate Evidence-Based Behaviour Change Techniques?

Personalization

TACTICS

Personalization

Personalization refers to taking specific data from the individual in a behavioral intervention into account in offering a different experience vs. that given to others. An experience may be personalized based on demographic data, psychographic data, behavioral performance, or other factors.

PAPERS

Exergame Apps and Physical Activity: The Results of the ZOMBIE Trial, Do Physical Activity and Dietary Smartphone Applications Incorporate Evidence-Based Behaviour Change Techniques?

Environmental Restructuring

TACTICS

Environmental Restructuring

Environmental restructuring refers to modifying the physical environment around someone in order to influence their behavior.On the less intensive end, this could be as simple as having someone leave a pill bottle in a more obvious location or switch to using a pillbox with compartments for each day. More complex examples include carpooling potential voters to election sites to improve turnout, redesigning a workplace cafeteria layout to bias toward healthier foods, or setting up booths for influenze vaccination in offices or shopping malls.

PAPERS

Exergame Apps and Physical Activity: The Results of the ZOMBIE Trial, Do Physical Activity and Dietary Smartphone Applications Incorporate Evidence-Based Behaviour Change Techniques?

Goal Setting

TACTICS

Goal Setting

Goal setting simply refers to a person choosing a specific result to aim at achieving. This might include an outcome (e.g. a goal weight) or a behavior (e.g. exercise 90 minutes 3 times a week).

PAPERS

Exergame Apps and Physical Activity: The Results of the ZOMBIE Trial, Do Physical Activity and Dietary Smartphone Applications Incorporate Evidence-Based Behaviour Change Techniques?

Implementation Intentions

TACTICS

Implementation Intentions

Implementation intentions are specific details for when and how a behavior should or will be performed. These are often formulated as ""if-then"" rules, such as:- "if I crave something sweet, I'll have fruit instead of candy"- "if I am in the mood for a cigarette, I'll wait 5 minutes—then, if I still want it, I can have one"Other examples include studies where flu vaccination uptake was higher in groups of people nudged to make more specific plans (i.e. picking a specific time and date, along with a mode of transport to a specific clinic). The same general effect was observed with voting behaviors. These are a generally low-cost tool to slightly improve the gap between intention and performance of a behavior.

PAPERS

Exergame Apps and Physical Activity: The Results of the ZOMBIE Trial, Do Physical Activity and Dietary Smartphone Applications Incorporate Evidence-Based Behaviour Change Techniques?

Social Support

TACTICS

Social Support

Social support refers to the perception or reality that other people will provide assistance in a given context. It is a key component of several behavior models and plays an important role in mediating behavior change. ‍

PAPERS

Exergame Apps and Physical Activity: The Results of the ZOMBIE Trial, Do Physical Activity and Dietary Smartphone Applications Incorporate Evidence-Based Behaviour Change Techniques?

Zombies, Run! changes these Physical Activity behaviors

Physical Activity