BEHAVIOR CHANGE TACTIC
Personalization
Personalization refers to taking specific data from the individual in a behavioral intervention into account in offering a different experience vs. that given to others. An experience may be personalized based on demographic data, psychographic data, behavioral performance, or other factors.
Studies involving Personalization
PAPERS
Effectiveness of text message based, diabetes self management support programme (SMS4BG): two arm, parallel randomised controlled trial.
BEHAVIOR
Disease Management
TACTICS
Education or Information, Personalization
PAPERS
Promoting Hand Hygiene Compliance.
BEHAVIOR
Hand Hygiene
TACTICS
Personalization, Education or Information
PAPERS
Tailoring Motivational Health Messages for Smoking Cessation Using an mHealth Recommender System Integrated With an Electronic Health Record: A Study Protocol
PRODUCT
DigiQuit
BEHAVIOR
Smoking Cessation
TACTICS
Personalization, Education or Information
PAPERS
Do Physical Activity and Dietary Smartphone Applications Incorporate Evidence-Based Behaviour Change Techniques?
PRODUCT
"Zombies, Run!"
BEHAVIOR
Physical Activity, Diet & Nutrition
TACTICS
Education or Information, Reminders, Cues, & Triggers, Self-Monitoring or Tracking, Social Support, Implementation Intentions, Gamification, Goal Setting, Environmental Restructuring, Personalization, Feedback
PAPERS
Web-Based Access to Positive Airway Pressure Usage with or without an Initial Financial Incentive Improves Treatment Use in Patients with Obstructive Sleep Apnea.
AUTHORS
ST Kuna
BEHAVIOR
Adherence (Medication or Treatment), Sleep
TACTICS
Reminders, Cues, & Triggers, Feedback
PAPERS
Post-It® note persuasion.
BEHAVIOR
Other
TACTICS
Personalization
PAPERS
Applying Behavioural Insights to Charitable Giving 2
BEHAVIOR
Charitable Giving
TACTICS
Personalization, Non-Financial Incentives
PAPERS
Using no-cost mobile phone reminders to improve attendance for HIV test results: A pilot study in rural Swaziland.
TACTICS
Social Support, Reminders, Cues, & Triggers
Products leveraging Personalization
PRODUCTS
DigiQuit
Behaviors
Smoking Cessation
Tactics
Education or Information, Personalization
PRODUCTS
Zombies, Run!
Behaviors
Physical Activity
Tactics
Feedback, Personalization, Environmental Restructuring +9 more
PRODUCTS
Daylight
Behaviors
Mental Health & Self-Care
Tactics
Implementation Intentions, Reminders, Cues +3 more
Models
Cognitive-Behavioral Therapy
PRODUCTS
Sleepio
Behaviors
Sleep, Mental Health & Self-Care
Tactics
Skill Coaching, Personalization, Reminders +4 more
Models
Cognitive-Behavioral Therapy
PRODUCTS
Workit Health
Behaviors
Mental Health & Self-Care, Substance Use or Addiction
Tactics
Cognitive Behavioral Therapy (CBT), Education or Information, Coaching or Counselling +3 more
Models
Cognitive-Behavioral Therapy, Motivational Interviewing
PRODUCTS
Oviva
Behaviors
Diet & Nutrition, Disease Management, Physical Activity
Tactics
Coaching or Counselling, Personalization
PRODUCTS
ascure
Behaviors
Smoking Cessation
Tactics
Personalization, Self-Monitoring or Tracking, Behavior Substitution +2 more
PRODUCTS
Suggestic
Behaviors
Diet & Nutrition
Tactics
Personalization, Education or Information, Self-Monitoring or Tracking
Related behavior change tactics
TACTICS
AI or Chatbot
Using a chatbot or simulated conversational interaction.
TACTICS
Acceptance and Commitment Therapy (ACT)
ACT is a therapeutic approach originalled developed by Steven Hayes. It borrows from previous concepts like cognitive behavioral therapy and Morita therapy. The principles of ACT are fairly systematic and lend themselves well to program design, finding empirical support in adaptations like 2morrow's smoking cessation and pain management interventions.
TACTICS
Active Choice
Active choice, sometimes referred to as enhanced active choice or forced choice, refers to removing default options and often increasing the salience of potential decisions through emphasizing the consequences of one or more of the options. Coined by Punam Anand Keller and colleagues in 2011, it was originally intended to address concerns around paternalistic nudging for use in situations where forcing the default option may be considered unethical. In one of the original studies, CVS customers were given the choice to enroll in automatic refills of medications via delivery. The choices they were presented were ""Enroll in refills at home"" vs “I Prefer to Order my Own Refills.”
TACTICS
Automation
Automation refers to having another person, group, or technology system perform part or all of the intended behavior. A prominent example is Thaler & Bernartzi's Save More Tomorrow intervention, which invested a portion of employees' earnings into retirement funds automatically and even increased the contribution level to scale with pay raises. Other examples include automatically scheduling medical appointments so the patient needn't do it themselves and mailing healthy recipe ingredients to the person's home to reduce the burden of shopping.
TACTICS
Behavior Substitution
Behavior substitution refers to attempting to eliminate a problematic behavior by replacing it with another one. Often, the substituted behaviors are intended to have similar sensory qualities (e.g. drink flavored sparkling water instead of soda). The goal is typically to disassociate the original behavior from its cue, enabling the more positive behavior to be triggered automatically.
TACTICS
Behavioral Activation (BA)
Behavioral activation is a therapeutic approach that typically pairs activity scheduling with either monitoring tools or goal-setting. For example, someone might aim to balance activities they "should" do but underperform, like self-care behaviors, with activities they enjoy. Users of this technique may also track which activities cause certain cognitions or affective states, like those associated with depression.