
BEHAVIOR CHANGE TACTIC
Feedback
Feedback entails providing qualitative or quantitative information about a behavior's performance or consequences. Performative information might include data on how a person's current diet tracks with nutrition recommendations or how their home power consumption compares with nearby households.Feedback on outcomes may include information about relative cancer risk based on current lifestyle factors or calculated net worth in 20 years based on the person's current savings rate and investment returns.
Studies involving Feedback
PAPERS
Diabetes prevention and weight loss with a fully automated behavioral intervention by email, web, and mobile phone: a randomized controlled trial among persons with prediabetes.
BEHAVIOR
Physical Activity, Diet & Nutrition
TACTICS
Goal Setting, Gamification, Social Support, Feedback, Coaching or Counselling
PAPERS
Nudging Guideline-Concordant Antibiotic Prescribing
AUTHORS
Daniella Meeker, Tara Knight, Mark Friedberg, Jeffrey Linder, Noah Goldstein, Craig Fox, Alan Rothfeld, Guillermo Diaz, Jason Doctor
BEHAVIOR
Prescribing Medications, Healthcare Delivery
TACTICS
Public Commitments, Commitment Devices
PAPERS
Individual- versus group-based financial incentives for weight loss: a randomized, controlled trial
AUTHORS
JT Kullgren
BEHAVIOR
Physical Activity, Diet & Nutrition
TACTICS
Micro-Incentives, Group Incentives
PAPERS
Opioid prescribing decreases after learning of a patient’s fatal overdose
AUTHORS
Jason Doctor
BEHAVIOR
Healthcare Delivery, Prescribing Medications
TACTICS
Social Norms, Framing Effects, Feedback
PAPERS
Risking it all for love? Resetting beliefs about HIV risk among low-income South African teens
AUTHORS
Saugato Datta
BEHAVIOR
Sexual Health Behaviors
TACTICS
Rules of Thumb, Feedback
PAPERS
Effect of Financial Incentives to Physicians, Patients, or Both on Lipid Levels: A Randomized Clinical Trial
AUTHORS
David Asch, Andrea Troxel, Walter Stewart
BEHAVIOR
Adherence (Medication or Treatment)
TACTICS
Lotteries, Group Incentives, Feedback
PAPERS
The Short-Run and Long-Run Effects of Behavioral Interventions: Experimental Evidence from Energy Conservation
AUTHORS
H Allcott, Todd Rogers
BEHAVIOR
Conservation Behaviors
TACTICS
Social Benchmarking, Rules of Thumb, Feedback
PAPERS
Public Praise vs. Private Pay: Effects of Rewards on Energy Conservation in the Workplace.
AUTHORS
Kirstin Appelt, Margriet van Lidth de Jeude, MJJ Handgraaf
BEHAVIOR
Conservation Behaviors
TACTICS
Social Benchmarking, Micro-Incentives, Feedback, Non-Financial Incentives
PAPERS
Goals and Social Comparisons Promote Walking Behavior
AUTHORS
Elliot Coups, Kimberly Convery, Helen Colby, Gretchen Chapman
BEHAVIOR
Physical Activity
TACTICS
Goal Setting, Social Benchmarking, Feedback
Products leveraging Feedback

PRODUCTS
Sidekick Health
Behaviors
Disease Management
Tactics
Feedback, Gamification, Goal Setting +5 more

PRODUCTS
Cognoa
Behaviors
Mental Health & Self-Care
Tactics
Feedback, Self-Monitoring or Tracking, Education or Information +1 more

PRODUCTS
Hello Heart
Behaviors
Disease Management, Physical Activity, Diet & Nutrition
Tactics
Feedback, Self-Monitoring or Tracking, Reminders +3 more

PRODUCTS
Zombies, Run!
Behaviors
Physical Activity
Tactics
Feedback, Personalization, Environmental Restructuring +9 more
PRODUCTS
MyFitnessPal
Behaviors
Diet & Nutrition, Physical Activity
Tactics
Feedback, Goal Setting, Self-Monitoring or Tracking +4 more

PRODUCTS
Lose It!
Behaviors
Physical Activity, Diet & Nutrition
Tactics
Feedback, Social Support, Self-Monitoring or Tracking +4 more

PRODUCTS
HeartMath
Behaviors
Sleep, Mental Health & Self-Care, Self-Management
Tactics
Tracking behavior, Feedback

PRODUCTS
Halo Sport
Behaviors
Physical Activity
Tactics
Tracking behavior, Feedback
Related behavior change tactics

TACTICS
AI or Chatbot
Using a chatbot or simulated conversational interaction.

TACTICS
Acceptance and Commitment Therapy (ACT)
ACT is a therapeutic approach originalled developed by Steven Hayes. It borrows from previous concepts like cognitive behavioral therapy and Morita therapy. The principles of ACT are fairly systematic and lend themselves well to program design, finding empirical support in adaptations like 2morrow's smoking cessation and pain management interventions.

TACTICS
Active Choice
Active choice, sometimes referred to as enhanced active choice or forced choice, refers to removing default options and often increasing the salience of potential decisions through emphasizing the consequences of one or more of the options. Coined by Punam Anand Keller and colleagues in 2011, it was originally intended to address concerns around paternalistic nudging for use in situations where forcing the default option may be considered unethical. In one of the original studies, CVS customers were given the choice to enroll in automatic refills of medications via delivery. The choices they were presented were ""Enroll in refills at home"" vs “I Prefer to Order my Own Refills.”

TACTICS
Automation
Automation refers to having another person, group, or technology system perform part or all of the intended behavior. A prominent example is Thaler & Bernartzi's Save More Tomorrow intervention, which invested a portion of employees' earnings into retirement funds automatically and even increased the contribution level to scale with pay raises. Other examples include automatically scheduling medical appointments so the patient needn't do it themselves and mailing healthy recipe ingredients to the person's home to reduce the burden of shopping.

TACTICS
Behavior Substitution
Behavior substitution refers to attempting to eliminate a problematic behavior by replacing it with another one. Often, the substituted behaviors are intended to have similar sensory qualities (e.g. drink flavored sparkling water instead of soda). The goal is typically to disassociate the original behavior from its cue, enabling the more positive behavior to be triggered automatically.

TACTICS
Behavioral Activation (BA)
Behavioral activation is a therapeutic approach that typically pairs activity scheduling with either monitoring tools or goal-setting. For example, someone might aim to balance activities they "should" do but underperform, like self-care behaviors, with activities they enjoy. Users of this technique may also track which activities cause certain cognitions or affective states, like those associated with depression.