
PRODUCT
Lose It!
Lose It! is mobilizing the world to achieve a healthy weight. In a 2016 study with the National Institute of Health, 72.7% of users who actively used Lose It! achieved clinically significant weight loss. Downloaded by over 30 million people around the world, Lose It! is the most effective, personal, app-based weight loss program. Members have lost over 50 million pounds (and counting).
Studies on the efficacy of Lose It!
PAPERS
Randomized Controlled Pilot Study Testing Use of Smartphone Technology for Obesity Treatment
BEHAVIOR
Physical Activity, Diet & Nutrition
TACTICS
Education or Information, Reminders, Cues, & Triggers, Self-Monitoring or Tracking, Social Support, Feedback
PAPERS
Dietary Self-Monitoring, but Not Dietary Quality, Improves With Use of Smartphone App Technology in an 8-Week Weight Loss Trial
BEHAVIOR
Physical Activity, Self-Management, Diet & Nutrition
TACTICS
Reminders, Cues, & Triggers, Self-Monitoring or Tracking, Feedback
How Lose It! changes Physical Activity & Diet & Nutrition behaviors

TACTICS
Feedback
Feedback entails providing qualitative or quantitative information about a behavior's performance or consequences. Performative information might include data on how a person's current diet tracks with nutrition recommendations or how their home power consumption compares with nearby households.Feedback on outcomes may include information about relative cancer risk based on current lifestyle factors or calculated net worth in 20 years based on the person's current savings rate and investment returns.
PAPERS
Randomized Controlled Pilot Study Testing Use of Smartphone Technology for Obesity Treatment, Dietary Self-Monitoring, but Not Dietary Quality, Improves With Use of Smartphone App Technology in an 8-Week Weight Loss Trial

TACTICS
Social Support
Social support refers to the perception or reality that other people will provide assistance in a given context. It is a key component of several behavior models and plays an important role in mediating behavior change.
PAPERS
Randomized Controlled Pilot Study Testing Use of Smartphone Technology for Obesity Treatment, Dietary Self-Monitoring, but Not Dietary Quality, Improves With Use of Smartphone App Technology in an 8-Week Weight Loss Trial
TACTICS
Self-Monitoring or Tracking
Self-monitoring or tracking simply refers to a person measuring their behavior, experiences, cognition, or other data points over time.Often, merely tracking a behavior can influence the likelihood or frequency with which a person performs the behavior or related ones. For example, many pedometer studies increase walking activity merely by improving awareness, and many interventions that merely consist of rewarding someone for weighing themselves result in weight loss. Similarly, when cognitive behavioral therapy patients track which cues or environments are associated with undesired behaviors or thoughts, they may begin to avoid them.Unfortunately, people often find tracking behaviors tedious and lose interest after a short period, so behavior designers should seek to reduce the burden of self-monitoring by collecting information automatically or doing so in a low-effort way.
PAPERS
Randomized Controlled Pilot Study Testing Use of Smartphone Technology for Obesity Treatment, Dietary Self-Monitoring, but Not Dietary Quality, Improves With Use of Smartphone App Technology in an 8-Week Weight Loss Trial

TACTICS
Reminders, Cues, or Prompts
Reminders, cues, and prompts are simply methods to cause someone to perform a behavior by calling their attention to it with a timely message. People have limited attention and memory, so these types of influences can be very effective when done skillfully. The cue need not consist of written or spoken language; for example, it could be a certain melody, symbol, or pattern of lights on a connected home device. It might also be a bracelet or pattern of vibrations from a wearable device. Provided the cue or prompt is associated with the behavior, almost any sensory stimuli that is reliably perceived and interpreted may be used. That said, verbal reminders can be effective since they may be personalized with additional semantic information related to the person's context or leverage other effects (e.g. identity priming or framing effects).
PAPERS
Randomized Controlled Pilot Study Testing Use of Smartphone Technology for Obesity Treatment, Dietary Self-Monitoring, but Not Dietary Quality, Improves With Use of Smartphone App Technology in an 8-Week Weight Loss Trial

TACTICS
Education or Information
Education refers to empowering a person with more knowledge or training than they had previously. While providing information alone is often a suboptimal way to drive meaningful behavior change or long-term interventions, the right message at the right time can be a powerful part of a behavior change strategy.
PAPERS
Randomized Controlled Pilot Study Testing Use of Smartphone Technology for Obesity Treatment, Dietary Self-Monitoring, but Not Dietary Quality, Improves With Use of Smartphone App Technology in an 8-Week Weight Loss Trial
Lose It! changes these Physical Activity & Diet & Nutrition behaviors
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