Learn how to change behavior.

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Tactics that change behavior

Education or Information

TACTICS

Education or Information

Education refers to empowering a person with more knowledge or training than they had previously. While providing information alone is often a suboptimal way to drive meaningful behavior change or long-term interventions, the right message at the right time can be a powerful part of a behavior change strategy.‍

Reminders, Cues, or Prompts

TACTICS

Reminders, Cues, or Prompts

Reminders, cues, and prompts are simply methods to cause someone to perform a behavior by calling their attention to it with a timely message. People have limited attention and memory, so these types of influences can be very effective when done skillfully. The cue need not consist of written or spoken language; for example, it could be a certain melody, symbol, or pattern of lights on a connected home device. It might also be a bracelet or pattern of vibrations from a wearable device. Provided the cue or prompt is associated with the behavior, almost any sensory stimuli that is reliably perceived and interpreted may be used. That said, verbal reminders can be effective since they may be personalized with additional semantic information related to the person's context or leverage other effects (e.g. identity priming or framing effects).

Self-Monitoring or Tracking

TACTICS

Self-Monitoring or Tracking

Self-monitoring or tracking simply refers to a person measuring their behavior, experiences, cognition, or other data points over time.Often, merely tracking a behavior can influence the likelihood or frequency with which a person performs the behavior or related ones. For example, many pedometer studies increase walking activity merely by improving awareness, and many interventions that merely consist of rewarding someone for weighing themselves result in weight loss. Similarly, when cognitive behavioral therapy patients track which cues or environments are associated with undesired behaviors or thoughts, they may begin to avoid them.Unfortunately, people often find tracking behaviors tedious and lose interest after a short period, so behavior designers should seek to reduce the burden of self-monitoring by collecting information automatically or doing so in a low-effort way.

Implementation Intentions

TACTICS

Implementation Intentions

Implementation intentions are specific details for when and how a behavior should or will be performed. These are often formulated as ""if-then"" rules, such as:- "if I crave something sweet, I'll have fruit instead of candy"- "if I am in the mood for a cigarette, I'll wait 5 minutes—then, if I still want it, I can have one"Other examples include studies where flu vaccination uptake was higher in groups of people nudged to make more specific plans (i.e. picking a specific time and date, along with a mode of transport to a specific clinic). The same general effect was observed with voting behaviors. These are a generally low-cost tool to slightly improve the gap between intention and performance of a behavior.

Reduce Friction or Barriers

TACTICS

Reduce Friction or Barriers

Reducing friction or barriers to performing a behavior is simply making it easier or removing things that may be preventing someone from doing something. This is a foundational technique in changing behavior, and part of the UK Behavioural Insights Team's 4-point approach ("Make it easy"). That said, knowing where the friction and barriers exist may not always be straightforward, and different groups of people may experience different barriers in different contexts. Note: It is possible to remove too much friction. In a well-popularized study, a travel booking site found that delays in loading the best deals or travel options actually increased conversions. Similarly, longer input forms in digital interactions sometimes outperform, as people may consider the results more personalized or experience greater cognitive dissonance after having invested so much time in exploring the service.

Feedback

TACTICS

Feedback

Feedback entails providing qualitative or quantitative information about a behavior's performance or consequences. Performative information might include data on how a person's current diet tracks with nutrition recommendations or how their home power consumption compares with nearby households.Feedback on outcomes may include information about relative cancer risk based on current lifestyle factors or calculated net worth in 20 years based on the person's current savings rate and investment returns.‍

Environmental Restructuring

TACTICS

Environmental Restructuring

Environmental restructuring refers to modifying the physical environment around someone in order to influence their behavior.On the less intensive end, this could be as simple as having someone leave a pill bottle in a more obvious location or switch to using a pillbox with compartments for each day. More complex examples include carpooling potential voters to election sites to improve turnout, redesigning a workplace cafeteria layout to bias toward healthier foods, or setting up booths for influenze vaccination in offices or shopping malls.

Social Support

TACTICS

Social Support

Social support refers to the perception or reality that other people will provide assistance in a given context. It is a key component of several behavior models and plays an important role in mediating behavior change. ‍

Research on behavior change

PAPERS

Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption.

BEHAVIOR

Diet & Nutrition

TACTICS

Reminders, Cues, & Triggers

PAPERS

Testing Enforcement Strategies in the Field -Threat, Moral Appeal and Social Information.

BEHAVIOR

Fine or Debt Collection

TACTICS

Social Norms, Reminders, Cues, & Triggers

PAPERS

Everyone Believes in Redemption

BEHAVIOR

Other, Financial Behaviors

TACTICS

Reduce Friction or Barriers, Reminders, Cues, & Triggers, Implementation Intentions

PAPERS

Getting to the Top of Mind: How Reminders Increase Saving.

AUTHORS

M McConnell, Sendhil Mullainathan, Jonathan Zinman, Dean Karlan

BEHAVIOR

Savings

TACTICS

Reminders, Cues, & Triggers, Micro-Incentives, Goal Setting, Commitment Devices

PAPERS

Summer Nudging: Can Text Messages and Peer Mentor Outreach Increase College-Going Among Low-Income High School Graduates?

AUTHORS

Ben Castleman

BEHAVIOR

Enrollment

TACTICS

Reminders, Cues, & Triggers

PAPERS

Improving Patient Engagement in Self-Measured Blood Pressure Monitoring Using a Mobile Health Technology

PRODUCT

Hello Heart

BEHAVIOR

Disease Management

TACTICS

Education or Information, Reminders, Cues, & Triggers, Self-Monitoring or Tracking, Feedback

PAPERS

Randomized Controlled Trial of a Mobile Health Intervention to Promote Retention and Adherence to Preexposure Prophylaxis Among Young People at Risk for Human Immunodeficiency Virus: The EPIC Study

PRODUCT

Prepmate

BEHAVIOR

Medication Adherence

TACTICS

Education or Information, Reminders, Cues, & Triggers, Implementation Intentions, AI or Chatbot, Coaching or Counselling

PAPERS

A Digital Lifestyle Programme to Support Outpatient Treatment of Type 2 Diabetes: A Randomised Controlled Trial.

PRODUCT

Sidekick Health

BEHAVIOR

Disease Management

TACTICS

Education or Information, Reminders, Cues, & Triggers, Self-Monitoring or Tracking, Goal Setting, Gamification, Feedback

PAPERS

Behavior Change Programs: Status and Impact

PRODUCT

Nest Thermostat

BEHAVIOR

Conservation Behaviors

TACTICS

Education or Information, Reminders, Cues, & Triggers, Self-Monitoring or Tracking, Social Norms, Automation, Environmental Restructuring