Study • Finance · Savings
Getting to the Top of Mind: How Reminders Increase Saving.
Karlan et al. (2010), 'Getting to the Top of Mind'
Summary by Mark Egan
The authors conducted three field experiments looking at increasing savings with text message reminders.They found that goal-specific reminders were considerably more effective than generic ones.
Tactics used
TACTICS
Reminders
TACTICS
Cues
TACTICS
& Triggers
TACTICS
Micro-Incentives
TACTICS
Goal Setting
TACTICS
Commitment Devices
Behaviors addressed
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