
BEHAVIOR CHANGE TACTIC
Education or Information
Education refers to empowering a person with more knowledge or training than they had previously. While providing information alone is often a suboptimal way to drive meaningful behavior change or long-term interventions, the right message at the right time can be a powerful part of a behavior change strategy.
Studies involving Education or Information
PAPERS
Effectiveness of text message based, diabetes self management support programme (SMS4BG): two arm, parallel randomised controlled trial.
BEHAVIOR
Disease Management
TACTICS
Education or Information, Personalization
PAPERS
Dulce Digital: an mHealth SMS-based intervention improves glycemic control in Hispanics with type 2 diabetes.
BEHAVIOR
Disease Management
TACTICS
Education or Information, Reminders, Cues, & Triggers
PAPERS
Promoting fruit and vegetable consumption. Testing an intervention based on the theory of planned behaviour.
BEHAVIOR
Diet & Nutrition
PAPERS
School-based, randomised controlled trial of an evidence-based condom promotion leaflet.
BEHAVIOR
Sexual Health Behaviors
TACTICS
Education or Information
PAPERS
Characterizing Active Ingredients of eHealth Interventions Targeting Persons With Poorly Controlled Type 2 Diabetes Mellitus Using the Behavior Change Techniques Taxonomy: Scoping Review.
BEHAVIOR
Self-Management, Disease Management
PAPERS
Smoking Cessation Pilot Data
PRODUCT
DynamiCare Health
BEHAVIOR
Smoking Cessation
TACTICS
Financial Incentives
PAPERS
Effectiveness of a smartphone application for weight loss compared with usual care in overweight primary care patients: a randomized, controlled trial.
PRODUCT
MyFitnessPal
BEHAVIOR
Diet & Nutrition, Physical Activity
TACTICS
Education or Information, Reminders, Cues, & Triggers, Self-Monitoring or Tracking, Goal Setting, Feedback
PAPERS
Personalized mailed feedback for college drinking prevention: a randomized clinical trial.
BEHAVIOR
Alcohol Use or Addiction
PAPERS
Evaluation of a mobile phone-based diet game for weight control.
PRODUCT
SmartDiet
BEHAVIOR
Diet & Nutrition
TACTICS
Gamification
Products leveraging Education or Information

PRODUCTS
Sidekick Health
Behaviors
Disease Management
Tactics
Feedback, Gamification, Goal Setting +5 more

PRODUCTS
MoodMission
Behaviors
Mental Health & Self-Care
Tactics
Tracking cognitions or emotions, AI or Chatbot, Goal Setting +7 more
Models
Cognitive-Behavioral Therapy

PRODUCTS
Cognoa
Behaviors
Mental Health & Self-Care
Tactics
Feedback, Self-Monitoring or Tracking, Education or Information +1 more

PRODUCTS
DigiQuit
Behaviors
Smoking Cessation
Tactics
Education or Information, Personalization

PRODUCTS
Hello Heart
Behaviors
Disease Management, Physical Activity, Diet & Nutrition
Tactics
Feedback, Self-Monitoring or Tracking, Reminders +3 more

PRODUCTS
emocha
Behaviors
Mental Health & Self-Care, Substance Use or Addiction, Medication Adherence
Tactics
Education or Information, Environmental Restructuring, Reminders +4 more

PRODUCTS
Vivibot
Behaviors
Mental Health & Self-Care
Tactics
AI or Chatbot, Goal Setting, Implementation Intentions +5 more

PRODUCTS
Nest Thermostat
Behaviors
Conservation Behaviors
Tactics
Environmental Restructuring, Automation, Social Norms +6 more
Related behavior change tactics

TACTICS
AI or Chatbot
Using a chatbot or simulated conversational interaction.

TACTICS
Acceptance and Commitment Therapy (ACT)
ACT is a therapeutic approach originalled developed by Steven Hayes. It borrows from previous concepts like cognitive behavioral therapy and Morita therapy. The principles of ACT are fairly systematic and lend themselves well to program design, finding empirical support in adaptations like 2morrow's smoking cessation and pain management interventions.

TACTICS
Active Choice
Active choice, sometimes referred to as enhanced active choice or forced choice, refers to removing default options and often increasing the salience of potential decisions through emphasizing the consequences of one or more of the options. Coined by Punam Anand Keller and colleagues in 2011, it was originally intended to address concerns around paternalistic nudging for use in situations where forcing the default option may be considered unethical. In one of the original studies, CVS customers were given the choice to enroll in automatic refills of medications via delivery. The choices they were presented were ""Enroll in refills at home"" vs “I Prefer to Order my Own Refills.”

TACTICS
Automation
Automation refers to having another person, group, or technology system perform part or all of the intended behavior. A prominent example is Thaler & Bernartzi's Save More Tomorrow intervention, which invested a portion of employees' earnings into retirement funds automatically and even increased the contribution level to scale with pay raises. Other examples include automatically scheduling medical appointments so the patient needn't do it themselves and mailing healthy recipe ingredients to the person's home to reduce the burden of shopping.

TACTICS
Behavior Substitution
Behavior substitution refers to attempting to eliminate a problematic behavior by replacing it with another one. Often, the substituted behaviors are intended to have similar sensory qualities (e.g. drink flavored sparkling water instead of soda). The goal is typically to disassociate the original behavior from its cue, enabling the more positive behavior to be triggered automatically.

TACTICS
Behavioral Activation (BA)
Behavioral activation is a therapeutic approach that typically pairs activity scheduling with either monitoring tools or goal-setting. For example, someone might aim to balance activities they "should" do but underperform, like self-care behaviors, with activities they enjoy. Users of this technique may also track which activities cause certain cognitions or affective states, like those associated with depression.