
PRODUCT
Oviva
Oviva is a digital health company that helps people with conditions such as obesity, diabetes and food allergies improve their health with medical nutritional therapy from professional dietitians. We offer both face to face sessions and remote support for clients from dietitians via a secure smartphone app. Clients can log meals with photos, record activity and weight with trackers, and ask questions. Their dietitian then provides tailored feedback, support and advice to help people achieve their goals.
How Oviva changes Diet & Nutrition & Disease Management behaviors

TACTICS
Coaching or Counselling
Coaching or counselling here refers to having a trained person provide guidance to someone attempting a behavior. Many mental health and lifestyle programs utilize coaching in various forms, including phone calls, video chat, text messaging, or in-person sessions. Some programs have replaced some or all of these traditionally human-delivered touchpoints with AI or rules-based interactions.

TACTICS
Personalization
Personalization refers to taking specific data from the individual in a behavioral intervention into account in offering a different experience vs. that given to others. An experience may be personalized based on demographic data, psychographic data, behavioral performance, or other factors.
Oviva changes these Diet & Nutrition & Disease Management behaviors
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