BEHAVIOR CHANGE TACTIC
Coaching or Counselling
Coaching or counselling here refers to having a trained person provide guidance to someone attempting a behavior. Many mental health and lifestyle programs utilize coaching in various forms, including phone calls, video chat, text messaging, or in-person sessions. Some programs have replaced some or all of these traditionally human-delivered touchpoints with AI or rules-based interactions.
Studies involving Coaching or Counselling
PAPERS
Diabetes prevention and weight loss with a fully automated behavioral intervention by email, web, and mobile phone: a randomized controlled trial among persons with prediabetes.
BEHAVIOR
Physical Activity, Diet & Nutrition
TACTICS
Goal Setting, Gamification, Social Support, Feedback, Coaching or Counselling
PAPERS
A mobile health intervention for self-management and lifestyle change for persons with type 2 diabetes, part 2: one-year results from the Norwegian randomized controlled trial.
TACTICS
Self-Monitoring or Tracking, Coaching or Counselling
PAPERS
Active assistance technology reduces glycosylated hemoglobin and weight in individuals with type 2 diabetes: results of a theory-based randomized trial.
TACTICS
Self-Monitoring or Tracking, Coaching or Counselling
PAPERS
Cluster randomized trial of a mobile phone personalized behavioral intervention for blood glucose control.
BEHAVIOR
Disease Management
TACTICS
Self-Monitoring or Tracking, Coaching or Counselling
PAPERS
The Diabeo software enabling individualized insulin dose adjustments combined with telemedicine support improves HbA 1c in poorly controlled type 1 diabetic patients: a 6-month, randomized, open-label, parallel-group, multicenter trial (TeleDiab 1 Study).
TACTICS
Self-Monitoring or Tracking, Coaching or Counselling
PAPERS
Diabetes Interactive Diary: a new telemedicine system enabling flexible diet and insulin therapy while improving quality of life: an open-label, international, multicenter, randomized study.
BEHAVIOR
Diet & Nutrition
TACTICS
Self-Monitoring or Tracking, Coaching or Counselling
PAPERS
Impact of the “Diabetes Interactive Diary” telemedicine system on metabolic control, risk of hypoglycemia, and quality of life: a randomized clinical trial in type 1 diabetes.
TACTICS
Self-Monitoring or Tracking, Coaching or Counselling
PAPERS
A novel behavioral intervention in adolescents with type 1 diabetes mellitus improves glycemic control: preliminary results from a pilot randomized control trial.
BEHAVIOR
Self-Management, Disease Management
PAPERS
Stand More AT Work (SMArT Work): Using the Behaviour Change Wheel to Develop an Intervention to Reduce Sitting Time in the Workplace.
BEHAVIOR
Sedentary Behaviors
TACTICS
Environmental Restructuring, Social Support, Coaching or Counselling
Products leveraging Coaching or Counselling
PRODUCTS
Pivot (Smoking)
Behaviors
Smoking Cessation
Tactics
Coaching or Counselling
PRODUCTS
Prepmate
Behaviors
Medication Adherence, Sexual Health Behaviors
Tactics
Coaching or Counselling, AI or Chatbot, Implementation Intentions +4 more
PRODUCTS
reSET-O
Behaviors
Mental Health & Self-Care
Tactics
Financial Incentives, Lotteries, Self-Monitoring or Tracking +5 more
PRODUCTS
reSET
Behaviors
Mental Health & Self-Care
Tactics
Financial Incentives, Lotteries, Self-Monitoring or Tracking +2 more
PRODUCTS
Omada
Behaviors
Disease Management, Physical Activity, Diet & Nutrition
Tactics
Coaching or Counselling, Skill Coaching, Social Support +1 more
PRODUCTS
Workit Health
Behaviors
Mental Health & Self-Care, Substance Use or Addiction
Tactics
Cognitive Behavioral Therapy (CBT), Education or Information, Coaching or Counselling +3 more
Models
Cognitive-Behavioral Therapy, Motivational Interviewing
PRODUCTS
MindBeacon
Behaviors
Mental Health & Self-Care
Tactics
Coaching or Counselling, Implementation Intentions
Models
Cognitive-Behavioral Therapy
PRODUCTS
Parsley
Behaviors
Mental Health & Self-Care, Substance Use or Addiction
Tactics
Feedback, Self-Monitoring or Tracking
Related behavior change tactics
TACTICS
AI or Chatbot
Using a chatbot or simulated conversational interaction.
TACTICS
Acceptance and Commitment Therapy (ACT)
ACT is a therapeutic approach originalled developed by Steven Hayes. It borrows from previous concepts like cognitive behavioral therapy and Morita therapy. The principles of ACT are fairly systematic and lend themselves well to program design, finding empirical support in adaptations like 2morrow's smoking cessation and pain management interventions.
TACTICS
Active Choice
Active choice, sometimes referred to as enhanced active choice or forced choice, refers to removing default options and often increasing the salience of potential decisions through emphasizing the consequences of one or more of the options. Coined by Punam Anand Keller and colleagues in 2011, it was originally intended to address concerns around paternalistic nudging for use in situations where forcing the default option may be considered unethical. In one of the original studies, CVS customers were given the choice to enroll in automatic refills of medications via delivery. The choices they were presented were ""Enroll in refills at home"" vs “I Prefer to Order my Own Refills.”
TACTICS
Automation
Automation refers to having another person, group, or technology system perform part or all of the intended behavior. A prominent example is Thaler & Bernartzi's Save More Tomorrow intervention, which invested a portion of employees' earnings into retirement funds automatically and even increased the contribution level to scale with pay raises. Other examples include automatically scheduling medical appointments so the patient needn't do it themselves and mailing healthy recipe ingredients to the person's home to reduce the burden of shopping.
TACTICS
Behavior Substitution
Behavior substitution refers to attempting to eliminate a problematic behavior by replacing it with another one. Often, the substituted behaviors are intended to have similar sensory qualities (e.g. drink flavored sparkling water instead of soda). The goal is typically to disassociate the original behavior from its cue, enabling the more positive behavior to be triggered automatically.
TACTICS
Behavioral Activation (BA)
Behavioral activation is a therapeutic approach that typically pairs activity scheduling with either monitoring tools or goal-setting. For example, someone might aim to balance activities they "should" do but underperform, like self-care behaviors, with activities they enjoy. Users of this technique may also track which activities cause certain cognitions or affective states, like those associated with depression.