Study • Health · Vaccination
Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates.
Milkman et al. (2011), "Using implementation intentions prompts to enhance influenza vaccination rates", Proceedings of the National Academy of Sciences (PNAS)
Summary by Mark Egan
A field experiment prompted people to form implementation intentions about influenza vaccination. Those who received the prompt to write down just a date had a vaccination rate 1.5 percentage points higher than the control group, which was statistically insignificant. Those who received the more specific prompt to write down both a date and a time had a 4.2 percentage point higher vaccination rate, a difference that is both statistically significant and of meaningful magnitude.
Tactics used
TACTICS
Implementation Intentions
TACTICS
Reminders
TACTICS
Cues
TACTICS
& Triggers
Behaviors addressed
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