Study • Environment · Conservation Behaviors
Bridging the Energy Efficiency Gap.
Kallbekken et al. (2012), ‘Bridging the Energy Efficiency Gap'
Summary by Mark Egan
The authors conducted a natural field experiment in Norway working with a household appliances retailer to encourage more energy-efficient purchases. An information treatment condition provided labels showing the cost of the products’ lifetime energy consumption. A training treatment provided training to sales staff. Neither treatment had any effect on the purchase of fridge freezers but they resulted in more energy efficient tumbler driers sold by 4.9% and 3.4% respectively.
Tactics used
TACTICS
Increase Salience
TACTICS
Environmental Restructuring
Behaviors addressed
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