Study • Environment · Conservation Behaviors
Knowledge is (Less) Power.
Jessoe & Rapson (2012) 'Knowledge is (Less) Power.'
Summary by Mark Egan
A RCT looked a situation where residential electricity customers saw price increases, with households in the treatment group receiving high-frequency information displays that give information about usage and prices. This lowering of information acquisition costs allows identification of the marginal information effect. Households only experiencing price increases reduce demand by 0-7% whereas those also exposed to information feedback reduce by 8-22%, depending on the amount of advance notice.
Tactics used
TACTICS
Social Norms
Behaviors addressed
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