Study • Education · Financial Aid
Emails About Course Selection Increase Financial Aid.
Summary by BHUB
This randomized evaluation found that the average aid award for students receiving both redesigned emails rose by 2%, or $150.28 per student for the Spring semester, compared to students who received neither email ($6,368 vs. $6,217).
Tactics used
TACTICS
Checklists
TACTICS
Reminders
TACTICS
Cues
TACTICS
& Triggers
Behaviors addressed
Similar studies
Health · Diet & Nutrition
Schwartz et al. (2012). Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption.
- Tactics
- Reminders, Cues, & Triggers
- Behaviors
- Diet & Nutrition
Finance · Fine or Debt Collection
Fellner et al. (2011). Testing Enforcement Strategies in the Field -Threat, Moral Appeal and Social Information.
- Tactics
- Social Norms, Reminders, Cues, & Triggers
- Behaviors
- Fine or Debt Collection
Finance · Other, Financial Behaviors
Letzler & Tasoff (2013). Everyone Believes in Redemption
- Tactics
- Reduce Friction or Barriers, Reminders, Cues, & Triggers, Implementation Intentions
- Behaviors
- Other, Financial Behaviors
Finance · Savings
Karlan et al. (2010). Getting to the Top of Mind: How Reminders Increase Saving.
- Tactics
- Reminders, Cues, & Triggers, Micro-Incentives, Goal Setting, Commitment Devices
- Behaviors
- Savings