Study • Health · Sexual Health Behaviors
Why we need to rethink AIDS education for gay men.’
Gold (1994), ‘Why we need to rethink Aids education for gay men’, AIDS Care
Summary by Mark Egan
"The author compared the effectiveness of a conventional informational poster intervention designed to increase condom use among gay men to a ‘self-justification’ intervention designed to bridge the hot-cold behavioral gap between acting in the throes of passion and later cool objectivity. Subjects in the latter group were sent a questionnaire which instructed them to recall as vividly as possible an unsafe (in terms of protection) sexual encounter they had previously engaged in and were asked to indicate which of a given list of possible selfjustifications for having unsafe sex had been in their mind at the moment they decided not to use a condom. They were then how reasonable those justifications seemed now and to briefly justify those new responses.The percentage of men in the ‘self-justification’ group subsequently differed dramatically in probability of reporting 2 or more acts of unsafe sex; 17% compared to 41% for the poster group and 42% for the control."
Tactics used
TACTICS
Education or Information
TACTICS
Hot & Cold States
Behaviors addressed
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