Study • Finance
What's advertising content worth? Evidence from aconsumer credit marketing field experiment
Summary by BHUB
While the average take-up rate for all loan offers was 8.5%, this randomized evaluation found that extending the deadline to apply by two weeks (from 2 weeks to 4 weeks, or from 4 weeks to 6 weeks) increased the probability of applying by 3 percentage points, roughly equivalent to the increase achieved by reducing the interest rate 10 percentage points.
Tactics used
TACTICS
Framing Effects
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