? All interventions
We developed a prototype tool and tested it with young people from Cape Town’s Cape Flats neighborhoods. We wanted to assess whether it was more effective than the traditional approach of improving safety awareness in two respects:
• Improving how “safe” the young people reported feeling.
• Reducing the number of violent events they experienced in the past week.
The tool had powerful effects. A randomized controlled trial found that young people in the treatment group were half as likely as the control group to participate in unsafe activities by the end of the study. The treatment population was also almost half as likely as the control group to report feeling unsafe, and half as likely to report experiencing violence in the past week.These results have significant implications for how we think about improving safety and reducing crime. In many parts of the world violent crime is a serious problem, with policy makers and practitioners alike looking to increased investment in enforcement as a way of mitigating the problem. This pilot project illustrates that supporting targeted decision-making and planning for both potential victims and perpetrators has the potential to significantly reduce violent crime.
| T Rogers, J Ternovski, E Yoeli|
People contribute more to public goods when their contributions are made more observable to others. We report an intervention that subtly increases the observability of public goods contributions when people are solicited privately and impersonally (e.g., mail, email, social media). This intervention is tested in a large-scale field experiment (n=770,946) in which people are encouraged to vote through get-out-the-vote letters. We vary whether the let-ters include the message, “We may call you after the election to ask about your voting experience.” Increasing the perceived ob-servability of whether people vote by including that message increased the impact of the get-out-the-vote letters by more than the entire effect of a typical get-out-the-vote letter. This tech-nique for increasing perceived observability can be replicated whenever public goods solicitations are made in private.
Phone calls encouraging citizens to vote are staples of modern campaigns. Insights from psychological science can make these calls dramatically more potent while also generating opportunities to expand psychological theory. We present a field experiment conducted during the 2008 presidential election (N = 287,228) showing that facilitating the formation of a voting plan (i.e., implementation intentions) can increase turnout by 4.1 percentage points among those contacted, but a standard encouragement call and self-prediction have no significant impact. Among single-eligible-voter households, the formation of a voting plan increased turnout among persons contacted by 9.1 percentage points, whereas those in multiple-eligible-voter households were unaffected by all scripts. Some situational factors may organically facilitate implementation-intentions formation more readily than others; we present data suggesting that this could explain the differential treatment effect that we found. We discuss implications for psychological and political science, and public interventions involving implementation-intentions formation.
A randomized evaluation found that writing both a date and time increased the number of employees getting their flu shots.. Employees who received the more detailed "time plan" mailer were 4 percentage points more likely than those who received the standard mailer to get their shot (37.1% compared to 33.1%).
| Fiorello, Potok, Wright|
ideas42 redesigned four aspects of the CARD Bank system to increase savings: a new account opening form, a printed savings plan, reminders to make savings deposits, and a new savings calendar.
A randomized evaluation found that on average, borrowers who were sent redesigned monthly statements and strategically timed reminders received 23% fewer penalties for having insufficient funds in their loan repayment
A randomized evaluation found that the redesigned emails increased the number of students applying for SEED jobs by 3 percentage points, from 9% to 12%.Additionally, there was a 56% increase in the number of applications submitted, from 304 to 475 applications.