? All interventions
We developed a prototype tool and tested it with young people from Cape Town’s Cape Flats neighborhoods. We wanted to assess whether it was more effective than the traditional approach of improving safety awareness in two respects:
• Improving how “safe” the young people reported feeling.
• Reducing the number of violent events they experienced in the past week.
The tool had powerful effects. A randomized controlled trial found that young people in the treatment group were half as likely as the control group to participate in unsafe activities by the end of the study. The treatment population was also almost half as likely as the control group to report feeling unsafe, and half as likely to report experiencing violence in the past week.These results have significant implications for how we think about improving safety and reducing crime. In many parts of the world violent crime is a serious problem, with policy makers and practitioners alike looking to increased investment in enforcement as a way of mitigating the problem. This pilot project illustrates that supporting targeted decision-making and planning for both potential victims and perpetrators has the potential to significantly reduce violent crime.
To increase uptake of flu vaccines and maintain a healthy workforce during the 2016-17 flu season, New York City’s Behavioral Design Team (NYC BDT) partnered with WorkWell NYC to design behaviorally informed emails to encourage New York City employees to visit a worksite flu clinic. One version of the redesigned email used the strategy of “enhanced active choice,” whereby employees were prompted to make a choice that had a clear right answer. IMPACT
Behavioral emails more than doubled click-through rates and statistically increased appointment sign-ups. Most importantly, the enhanced active choice version of the email increased vaccine uptake by 5 percent at worksite locations.
| PA Keller, B Harlam, George Loewenstein, Kevin Volpp|
Not adhering to medication regimens has individual, public health, and economic consequences. While helpful automatic prescription refill programs are widely available, few individuals enroll.