
BEHAVIOR CHANGE TACTIC
Skill Coaching
Skill coaching simply refers to guiding a person to acquire a new behavior or set of behaviors, often by scaling the information and challenge level with their growing ability. Examples of this might include teaching someone to cook healthy foods or training them in various self-regulation techniques from cognitive behavioral therapy. This coaching may be done by an individual or automated through digital experiences.
Studies involving Skill Coaching
PAPERS
A randomized controlled trial of the impact of a family planning m-Health service on knowledge and use of contraception.
TACTICS
Skill Coaching
PAPERS
A preliminary study of a cloud-computing model for chronic illness self-care support in an underdeveloped country.
TACTICS
Skill Coaching, Feedback on behavior
PAPERS
Reinforcement of adherence to prescription recommendations in Asian Indian diabetes patients using short message service (SMS)—A pilot study.
BEHAVIOR
Medication Adherence
TACTICS
Skill Coaching, Social Support
PAPERS
A brief individualized computer-delivered sexual risk reduction intervention increases HIV/AIDS preventive behavior.
BEHAVIOR
Other
TACTICS
Motivational Interviewing, Education or Information, Coaching or Counselling
PAPERS
Effects of a 6-week walking program on Taiwanese women newly diagnosed with early-stage breast cancer.
BEHAVIOR
Physical Activity, Disease Management
TACTICS
Skill Coaching, Education or Information
Products leveraging Skill Coaching

PRODUCTS
Omada
Behaviors
Disease Management, Physical Activity, Diet & Nutrition
Tactics
Coaching or Counselling, Skill Coaching, Social Support +1 more

PRODUCTS
Sleepio
Behaviors
Sleep, Mental Health & Self-Care
Tactics
Skill Coaching, Personalization, Reminders +4 more
Models
Cognitive-Behavioral Therapy

PRODUCTS
Daylight
Behaviors
Mental Health & Self-Care
Tactics
Implementation Intentions, Reminders, Cues +3 more
Models
Cognitive-Behavioral Therapy

PRODUCTS
PlateJoy
Behaviors
Diet & Nutrition
Tactics
Reduce Friction or Barriers, Automation, Skill Coaching +1 more

PRODUCTS
Ginger
Behaviors
Mental Health & Self-Care
Tactics
Coaching or Counselling, Tracking cognitions or emotions, Cognitive Behavioral Therapy (CBT) +1 more

PRODUCTS
Joyable
Behaviors
Mental Health & Self-Care
Tactics
Cognitive Behavioral Therapy (CBT), Tracking behavior, Tracking cognitions or emotions +11 more

PRODUCTS
Kognito
Behaviors
Mental Health & Self-Care
Tactics
Social Support, Skill Coaching, AI or Chatbot +5 more

PRODUCTS
PeerWell
Behaviors
Care Plan Compliance
Tactics
Environmental Restructuring, Reduce Friction or Barriers, Personalization +5 more
Related behavior change tactics

TACTICS
AI or Chatbot
Using a chatbot or simulated conversational interaction.

TACTICS
Acceptance and Commitment Therapy (ACT)
ACT is a therapeutic approach originalled developed by Steven Hayes. It borrows from previous concepts like cognitive behavioral therapy and Morita therapy. The principles of ACT are fairly systematic and lend themselves well to program design, finding empirical support in adaptations like 2morrow's smoking cessation and pain management interventions.

TACTICS
Active Choice
Active choice, sometimes referred to as enhanced active choice or forced choice, refers to removing default options and often increasing the salience of potential decisions through emphasizing the consequences of one or more of the options. Coined by Punam Anand Keller and colleagues in 2011, it was originally intended to address concerns around paternalistic nudging for use in situations where forcing the default option may be considered unethical. In one of the original studies, CVS customers were given the choice to enroll in automatic refills of medications via delivery. The choices they were presented were ""Enroll in refills at home"" vs “I Prefer to Order my Own Refills.”

TACTICS
Automation
Automation refers to having another person, group, or technology system perform part or all of the intended behavior. A prominent example is Thaler & Bernartzi's Save More Tomorrow intervention, which invested a portion of employees' earnings into retirement funds automatically and even increased the contribution level to scale with pay raises. Other examples include automatically scheduling medical appointments so the patient needn't do it themselves and mailing healthy recipe ingredients to the person's home to reduce the burden of shopping.

TACTICS
Behavior Substitution
Behavior substitution refers to attempting to eliminate a problematic behavior by replacing it with another one. Often, the substituted behaviors are intended to have similar sensory qualities (e.g. drink flavored sparkling water instead of soda). The goal is typically to disassociate the original behavior from its cue, enabling the more positive behavior to be triggered automatically.

TACTICS
Behavioral Activation (BA)
Behavioral activation is a therapeutic approach that typically pairs activity scheduling with either monitoring tools or goal-setting. For example, someone might aim to balance activities they "should" do but underperform, like self-care behaviors, with activities they enjoy. Users of this technique may also track which activities cause certain cognitions or affective states, like those associated with depression.