
BEHAVIOR CHANGE TACTIC
Motivational Interviewing
Motivational interviewing (MI) is a therapeutic approach that aims to influence behavior by eliciting goals, motivation, insights, and specific behavioral plans through structured dialog. It's largely associated with William Miller and Stephen Rollnick, and bears some relation to the Socratic method (as does the original cognitive therapy approach). While originally developed as part of a treatment for substance abuse, the method has been generalized and found empirical support in assisting behavior change in diet, exercise, and other areas.
Studies involving Motivational Interviewing
PAPERS
Comparing the effectiveness of an enhanced MOtiVational intErviewing InTervention (MOVE IT) with usual care for reducing cardiovascular risk in high risk subjects: study protocol for a randomised controlled trial.
BEHAVIOR
Diet & Nutrition, Physical Activity, Disease Management
TACTICS
Motivational Interviewing, Cognitive Behavioral Therapy (CBT)
PAPERS
SafeTalk, a multicomponent, motivational interviewing-based, safer sex counseling program for people living with HIV/AIDS: a qualitative assessment of patients' views.
BEHAVIOR
Sexual Health Behaviors
TACTICS
Motivational Interviewing, Coaching or Counselling
PAPERS
Motivational interviewing as a way to promote physical activity in obese adolescents: a randomised-controlled trial using self-determination theory as an explanatory framework.
BEHAVIOR
Physical Activity
TACTICS
Motivational Interviewing, Coaching or Counselling
PAPERS
Can safer-sex promotion leaflets change cognitive antecedents of condom use? An experimental evaluation.
BEHAVIOR
Sexual Health Behaviors
TACTICS
Education or Information
PAPERS
Technology-supported apprenticeship in the management of hypertension: a randomized controlled trial.
BEHAVIOR
Disease Management
PAPERS
The effectiveness of motivational interviewing for health behaviour change in primary care settings: a systematic review.
BEHAVIOR
Physical Activity
TACTICS
Motivational Interviewing
PAPERS
Computerized versus motivational interviewing alcohol interventions: impact on discrepancy, motivation, and drinking.
BEHAVIOR
Alcohol Use or Addiction
TACTICS
Motivational Interviewing
PAPERS
A novel peer-support intervention using motivational interviewing for breastfeeding maintenance: a UK feasibility study.
BEHAVIOR
Other
TACTICS
Motivational Interviewing
PAPERS
Heart-to-Heart: promoting walking in rural women through motivational interviewing and group support.
BEHAVIOR
Physical Activity
TACTICS
Motivational Interviewing
Products leveraging Motivational Interviewing

PRODUCTS
Workit Health
Behaviors
Mental Health & Self-Care, Substance Use or Addiction
Tactics
Cognitive Behavioral Therapy (CBT), Education or Information, Coaching or Counselling +3 more
Models
Cognitive-Behavioral Therapy, Motivational Interviewing

PRODUCTS
Joyable
Behaviors
Mental Health & Self-Care
Tactics
Cognitive Behavioral Therapy (CBT), Tracking behavior, Tracking cognitions or emotions +11 more

PRODUCTS
Lemonaid for Depression & Anxiety
Behaviors
Mental Health & Self-Care, Medication Adherence, Care Plan Compliance
Tactics
Education or Information, Reminders, Cues +8 more
Related behavior change tactics

TACTICS
AI or Chatbot
Using a chatbot or simulated conversational interaction.

TACTICS
Acceptance and Commitment Therapy (ACT)
ACT is a therapeutic approach originalled developed by Steven Hayes. It borrows from previous concepts like cognitive behavioral therapy and Morita therapy. The principles of ACT are fairly systematic and lend themselves well to program design, finding empirical support in adaptations like 2morrow's smoking cessation and pain management interventions.

TACTICS
Active Choice
Active choice, sometimes referred to as enhanced active choice or forced choice, refers to removing default options and often increasing the salience of potential decisions through emphasizing the consequences of one or more of the options. Coined by Punam Anand Keller and colleagues in 2011, it was originally intended to address concerns around paternalistic nudging for use in situations where forcing the default option may be considered unethical. In one of the original studies, CVS customers were given the choice to enroll in automatic refills of medications via delivery. The choices they were presented were ""Enroll in refills at home"" vs “I Prefer to Order my Own Refills.”

TACTICS
Automation
Automation refers to having another person, group, or technology system perform part or all of the intended behavior. A prominent example is Thaler & Bernartzi's Save More Tomorrow intervention, which invested a portion of employees' earnings into retirement funds automatically and even increased the contribution level to scale with pay raises. Other examples include automatically scheduling medical appointments so the patient needn't do it themselves and mailing healthy recipe ingredients to the person's home to reduce the burden of shopping.

TACTICS
Behavior Substitution
Behavior substitution refers to attempting to eliminate a problematic behavior by replacing it with another one. Often, the substituted behaviors are intended to have similar sensory qualities (e.g. drink flavored sparkling water instead of soda). The goal is typically to disassociate the original behavior from its cue, enabling the more positive behavior to be triggered automatically.

TACTICS
Behavioral Activation (BA)
Behavioral activation is a therapeutic approach that typically pairs activity scheduling with either monitoring tools or goal-setting. For example, someone might aim to balance activities they "should" do but underperform, like self-care behaviors, with activities they enjoy. Users of this technique may also track which activities cause certain cognitions or affective states, like those associated with depression.