BEHAVIOR CHANGE TACTIC
Group Incentives
Group incentives refer to structure where an individual's likelihood or size of reward is influenced by others. The intention is to leverage positive peer pressure by causing compliant participants to influence less compliant participants to improve their behavior.For example, sales teams may be offered a bonus based on an office's collective revenue generation or provided all individuals meet a baseline level of performance. Similarly a multi-site franchise may offer an incentive for whichever location improves their performance the most over the prior month.
Studies involving Group Incentives
PAPERS
Design and Methods of a Synchronous Online Motivational Interviewing Intervention for Weight Management.
BEHAVIOR
Other
TACTICS
Motivational Interviewing
PAPERS
Effect of Financial Incentives to Physicians, Patients, or Both on Lipid Levels: A Randomized Clinical Trial
AUTHORS
David Asch, Andrea Troxel, Walter Stewart
BEHAVIOR
Adherence (Medication or Treatment)
TACTICS
Lotteries, Group Incentives, Feedback
PAPERS
The Impact of Alternative Incentive Schemes on Completion of Health Risk Assessments
AUTHORS
George Loewenstein, T Pellathy, Emily Haisley, Kevin Volpp
BEHAVIOR
Health Risk Screening
TACTICS
Micro-Incentives, Lotteries, Group Incentives, Financial Incentives
Products leveraging Group Incentives
PRODUCTS
stickK
Behaviors
Physical Activity, Diet & Nutrition, Other
Tactics
Financial Incentives, Group Incentives, Goal Setting +1 more
PRODUCTS
Welltok
Behaviors
Disease Management, Physical Activity, Diet & Nutrition +2 more
Tactics
Education or Information, Reminders, Cues +10 more
PRODUCTS
DietBet
Behaviors
Diet & Nutrition
Tactics
Financial Incentives, Group Incentives, Reminders +2 more
PRODUCTS
StepBet
Behaviors
Savings, Employment
Tactics
Reduce Friction or Barriers, Automation, Implementation Intentions
PRODUCTS
RunBet
Behaviors
Smoking Cessation, Medication Adherence, Mental Health & Self-Care +1 more
Tactics
Automation, Reduce Friction or Barriers, Commitment Devices
Related behavior change tactics
TACTICS
AI or Chatbot
Using a chatbot or simulated conversational interaction.
TACTICS
Acceptance and Commitment Therapy (ACT)
ACT is a therapeutic approach originalled developed by Steven Hayes. It borrows from previous concepts like cognitive behavioral therapy and Morita therapy. The principles of ACT are fairly systematic and lend themselves well to program design, finding empirical support in adaptations like 2morrow's smoking cessation and pain management interventions.
TACTICS
Active Choice
Active choice, sometimes referred to as enhanced active choice or forced choice, refers to removing default options and often increasing the salience of potential decisions through emphasizing the consequences of one or more of the options. Coined by Punam Anand Keller and colleagues in 2011, it was originally intended to address concerns around paternalistic nudging for use in situations where forcing the default option may be considered unethical. In one of the original studies, CVS customers were given the choice to enroll in automatic refills of medications via delivery. The choices they were presented were ""Enroll in refills at home"" vs “I Prefer to Order my Own Refills.”
TACTICS
Automation
Automation refers to having another person, group, or technology system perform part or all of the intended behavior. A prominent example is Thaler & Bernartzi's Save More Tomorrow intervention, which invested a portion of employees' earnings into retirement funds automatically and even increased the contribution level to scale with pay raises. Other examples include automatically scheduling medical appointments so the patient needn't do it themselves and mailing healthy recipe ingredients to the person's home to reduce the burden of shopping.
TACTICS
Behavior Substitution
Behavior substitution refers to attempting to eliminate a problematic behavior by replacing it with another one. Often, the substituted behaviors are intended to have similar sensory qualities (e.g. drink flavored sparkling water instead of soda). The goal is typically to disassociate the original behavior from its cue, enabling the more positive behavior to be triggered automatically.
TACTICS
Behavioral Activation (BA)
Behavioral activation is a therapeutic approach that typically pairs activity scheduling with either monitoring tools or goal-setting. For example, someone might aim to balance activities they "should" do but underperform, like self-care behaviors, with activities they enjoy. Users of this technique may also track which activities cause certain cognitions or affective states, like those associated with depression.