
BEHAVIOR CHANGE TACTIC
Commitment Devices
Commitment devices are tools that attempt to bridge the gap between a person's initial motivation to perfrom the behavior and the typical pattern of noncompliance as time goes on.One prominent example is the "Ulysses Pact," where Filipino banking customers were offered the option to enroll in an account where their ability to make withdrawals would be limited. In a study by Ashraf and Karlan (2005), participants with the commitment account saved 81% more than those with typical accounts. There are many other examples of commitment devices. Temptation bundling is a form of commitment device where people only engage in an enjoyable activity when it's simultaneous with an activity they intend to do more (for example, only listening to a certain podcast or audiobook while walking on a treadmill). Pre-paying for a service is a basic form of commitment device, and one used by Dan Ariely when he intended to increase his fruit and vegetable consumption. He paid for a year of biweekly deliveries from a local CSA program up-front.
Studies involving Commitment Devices
PAPERS
Applying Behavioural Insights to Charitable Giving 4
BEHAVIOR
Charitable Giving
TACTICS
Framing Effects, Automation
PAPERS
Development of StopAdvisor: A theory-based interactive internet-based smoking cessation intervention.
BEHAVIOR
Smoking Cessation
PAPERS
On the Elicitation of Preferences for Alternative Therapies.
BEHAVIOR
Healthcare Consumption
TACTICS
Framing Effects
PAPERS
Default Options In Advance Directives Influence How Patients Set Goals For End-Of-Life Care
AUTHORS
George Loewenstein, Scott Halpern, Elizabeth Cooney, Kevin Volpp
BEHAVIOR
Healthcare Consumption
TACTICS
Smart Defaults
PAPERS
Selling Fertilizer Soon After Harvest Can Increase Use
AUTHORS
T Ghani, M Callen, J Blumenstock
TACTICS
Commitment Devices
PAPERS
Female Empowerment: Impact of a Commitment Savings Product in the Philippines
AUTHORS
Nina Ashraf, Wesley Yin, Dean Karlan
BEHAVIOR
Savings
TACTICS
Goal Setting, Commitment Devices
PAPERS
Earmarking and Partitioning: Increasing Saving by Low-Income Households
AUTHORS
Amar Cheema, Dilip Soman
BEHAVIOR
Savings
TACTICS
Goal Setting, Commitment Devices, Reminders, Cues, & Triggers
PAPERS
Behavioral Emails Increase Flu Vaccine Uptake among City Employees
BEHAVIOR
Vaccination
TACTICS
Social Norms, Active Choice
PAPERS
Improving Patient Engagement in Self-Measured Blood Pressure Monitoring Using a Mobile Health Technology
PRODUCT
Hello Heart
BEHAVIOR
Disease Management
TACTICS
Education or Information, Reminders, Cues, & Triggers, Self-Monitoring or Tracking, Feedback
Products leveraging Commitment Devices

PRODUCTS
Roman
Behaviors
Smoking Cessation, Medication Adherence, Mental Health & Self-Care +1 more
Tactics
Automation, Reduce Friction or Barriers, Commitment Devices

PRODUCTS
Nurx
Behaviors
Smoking Cessation, Medication Adherence, Mental Health & Self-Care +1 more
Tactics
Automation, Reduce Friction or Barriers, Commitment Devices

PRODUCTS
Fabulous
Behaviors
Physical Activity, Diet & Nutrition, Self-Management
Tactics
Education or Information, Reminders, Cues +8 more

PRODUCTS
Betterment
Behaviors
Savings, Financial Behaviors
Tactics
Education or Information, Reminders, Cues +9 more

PRODUCTS
Dreams
Behaviors
Savings, Financial Behaviors
Tactics
Education or Information, Reminders, Cues +9 more
Related behavior change tactics

TACTICS
AI or Chatbot
Using a chatbot or simulated conversational interaction.

TACTICS
Acceptance and Commitment Therapy (ACT)
ACT is a therapeutic approach originalled developed by Steven Hayes. It borrows from previous concepts like cognitive behavioral therapy and Morita therapy. The principles of ACT are fairly systematic and lend themselves well to program design, finding empirical support in adaptations like 2morrow's smoking cessation and pain management interventions.

TACTICS
Active Choice
Active choice, sometimes referred to as enhanced active choice or forced choice, refers to removing default options and often increasing the salience of potential decisions through emphasizing the consequences of one or more of the options. Coined by Punam Anand Keller and colleagues in 2011, it was originally intended to address concerns around paternalistic nudging for use in situations where forcing the default option may be considered unethical. In one of the original studies, CVS customers were given the choice to enroll in automatic refills of medications via delivery. The choices they were presented were ""Enroll in refills at home"" vs “I Prefer to Order my Own Refills.”

TACTICS
Automation
Automation refers to having another person, group, or technology system perform part or all of the intended behavior. A prominent example is Thaler & Bernartzi's Save More Tomorrow intervention, which invested a portion of employees' earnings into retirement funds automatically and even increased the contribution level to scale with pay raises. Other examples include automatically scheduling medical appointments so the patient needn't do it themselves and mailing healthy recipe ingredients to the person's home to reduce the burden of shopping.

TACTICS
Behavior Substitution
Behavior substitution refers to attempting to eliminate a problematic behavior by replacing it with another one. Often, the substituted behaviors are intended to have similar sensory qualities (e.g. drink flavored sparkling water instead of soda). The goal is typically to disassociate the original behavior from its cue, enabling the more positive behavior to be triggered automatically.

TACTICS
Behavioral Activation (BA)
Behavioral activation is a therapeutic approach that typically pairs activity scheduling with either monitoring tools or goal-setting. For example, someone might aim to balance activities they "should" do but underperform, like self-care behaviors, with activities they enjoy. Users of this technique may also track which activities cause certain cognitions or affective states, like those associated with depression.